As part of Step Advisory’s external market insight offering, our competitor analysis assessment provides you and your business with the opportunity to map and size the competitive landscape, assess the strengths and weaknesses of identified competitors, analyse threats to the business and understand the business’s relative strength and position in the market. Building on this solid platform, we work with you to adjust your go-to-market and positioning strategy.
Understand current and future competitors
Knowing your competitors is essential to running a business in any market. We provide you with a clear view of relevant participants in the market, enabling you to identify opportunities and gaps in the market, spot trends and areas of potential growth. You may also require insights into the share and relative strength of your current and potential future competitors. This informs both an offensive and defensive strategic context to identify opportunities, threats and capability gaps, as well as quantifying any competitor risk to your business.