To create an engaging presentation that clearly articulates City Logistics’ financial strategy to shareholders, enabling informed discussions around the company’s long-term strategic vision.

City Logistics has achieved impressive growth in recent years and sought to clearly communicate its financial strategy and long-term growth vision to its shareholders. The CFO required an insightful, detailed presentation to engage stakeholders on strategic decisions, guiding the company’s direction over the next 3-5 years.

CLIENT

PROJECT TYPE

Strategic Communication

Duration

3 weeks

INDUSTRY

Logistics

Step partnered closely with City Logistics to ensure the financial strategy was robust and clearly articulated. Step conducted a detailed independent review of City Logistics’ financial model, rigorously validating calculations and underlying assumptions, and performed sensitivity analyses to test the resilience of financial projections. Simultaneously, Step conducted targeted market research to contextualise City Logistics’ financial outlook, equipping shareholders with a clear view of the competitive and economic landscape.

Leveraging this analytical foundation, Step collaborated with City Logistics to develop a compelling and structured presentation. Step crafted an overarching narrative, visualising complex financial data into intuitive, impactful visuals. Key strategic messages, supported by analytics and industry context, were communicated clearly, addressing both immediate shareholder questions and longer-term strategic considerations. Additionally, Step ensured that the presentation would be versatile enough to be adapted for future communications.

The final deliverable was a comprehensive, visually engaging, and strategically insightful presentation. It gave City Logistics’ leadership team clarity and confidence in the financial strategy and the actionable insights needed for strategic decision-making. City Logistics is now positioned to deliberate effectively on its next steps, confidently engaging shareholders to drive future business success.

It was an absolute pleasure to work with Step on this project. They quickly understood the objectives and scope of the project. They were accurate, thorough, and delivered on point.” 

Frank Du Toit, CFO, City Logistics