Cognitive Bias

Recognising cognitive bias in your M&A environment

When faced with short deadlines, shareholder pressure, impending costs and increased competition, we fall back on preconceived notions or cognitive biases to help us make decisions quickly.

Cognitive bias is ingrained in every part of our daily lives, and M&A transactions are no different. However, leaning too heavily on these can create blind spots for strategic decision making.

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