Future thinking and strategy formulation for Lynca Meats

Step Advisory facilitated a new strategy for the Lynca Meats management team which would provide clarity, alignment and focus to propel the business over the next three years.

Lynca Meats was founded in 1988 and has grown to become one of the leading contributors to the pork landscape in South Africa, processing on average 6 500 pigs per week. As a consequence of a resilient, agile and dedicated leadership team the business was able to capitalise on shifts in the market and drive good growth over the past couple of years. This highlighted the need to reflect and plan for the future to ensure that the business would be able to sustain this growth into the future. Step Advisory was asked to assist with formulating a strategy that was both practical and incorporated the perspectives of the various stakeholders.



Strategy Formulation


5 weeks


Food production – Pork Industry

The Step team used their collaborative strategy facilitation process to first understand the market Lynca Meats operates in and the unique perspective of each of the individuals involved in the process. Following this, a series of workshops were held to imagine and design the future that the team wanted to create.

Step Advisory crafted a well-articulated strategy presentation for the leadership team that highlighted the key focus areas and clear objectives to guide the business over the next three years. The strategy was crafted to drive clear accountability and practical implementation. While the ultimate result of the strategy will only be known in a few years, there were encouraging results from this process. The leadership team agreed on an overall purpose for the business and defined a clear set of corporate values that would be used to drive behaviour within the organisation. They are excited about the ambition that they have set for the business and the core focus areas that would guide them to their success. The leadership team also had a deep sense of what needed to be done both in the long term and in the next financial year due to the process.

Step came highly recommended. I have no doubt that the process they guided us through will unlock significant value for our business going forward”