Creation of the Strategic Outlook Presentation for the Sun International Capital Markets Day

Development and positioning of the strategic outlook for Sun International to be delivered to its investors.

Step Advisory assisted Sun International with the development and positioning of its strategic outlook for its Capital Markets Day held on 28 June 2022.

Despite the harsh economic environment brought forth by the pandemic, there are signs of positive recovery in certain sectors. However, there still remains much uncertainty regarding the future of work. Investors now more than ever require information regarding the state of their investments. Sun International was to host a Capital Markets Day to communicate its strategic outlook. They required assistance in creating a fresh and engaging presentation for the Capital Markets Day, strategically communicating the positive sentiments surrounding recent and expected sustainable performance of the Group, whilst succinctly positioning the unique value proposition in its omnichannel strategy.


strategic communication


Strategic Communication


6 weeks


Casino and Hospitality

Step first gained a thorough understanding of the key strategic messages that needed to be conveyed. Through interviews conducted with the leaders of each business in the Sun International stable as well as Sun International’s current and historic strategic documents, Step developed the initial Capital Markets Day storyboard. Step then ran multiple workshops and iterations with the leadership team to flesh out the story in detail. Step’s internal design function ensured a sleek and professional look and feel and Sun International’s “omnichannel” theme carried through the 60-slide presentation.

Step assisted Sun International in delivering a compelling strategic message to investors. The Capital Markets Day was well attended by Sun International’s investors and was seen as a success across the board. Over and above a share price increase observed on the day, the work done will serve as a base for future results communications and for internal communications of the strategy to the team.

Step Advisory is a well-organised and highly competent team that assisted us in achieving the objectives of our Capital Markets Day. Through their professionalism, highly structured approach, and thought-provoking sessions with the management team, they assisted us in clearly articulating our strategy in a manner where we could effectively communicate the Sun International investment thesis to our stakeholders”